The Impact of Sports Diplomacy on Improving Kosovo's International Image
PDF

Keywords

Public Diplomacy, Sports Diplomacy, Kosovo, Sports, International Image.

How to Cite

REXHEPI, R., & SAHITI, V. (2021). The Impact of Sports Diplomacy on Improving Kosovo’s International Image. PRIZREN SOCIAL SCIENCE JOURNAL, 5(2), 30-38. https://doi.org/10.32936/pssj.v5i2.247

Abstract

Public diplomacy which is part of soft power is a branch of diplomacy which has recently taken place and importance in the agendas of large and small states. This segment of diplomacy includes a series of methods and maneuvers which bring positive results to the country it uses and promotes for its own interests. Sports diplomacy is an important dimension of a country's public diplomacy, which has an important and influential role. Different countries aim to use sports diplomacy in the most effective way in favor and profit of their country, and one of these countries is the state of Kosovo. During our work we have tried to present the impact of Kosovo sports diplomacy and its role in improving the international image. Through descriptive, comparative, analytical methods as well as through interviews we have tried to shed light on how much sports diplomacy has influenced the improvement of Kosovo's international image. With the method of interviews, we have interviewed 3 experts in sports diplomacy, and we have analyzed these interviews by implementing the comparison with materials and scientific facts which are related to public diplomacy, with an emphasis on sports diplomacy. In conclusion, we can say that sports diplomacy in Kosovo should be given great importance in order to achieve greater results. Kosovo and its competent institutions need to develop specific strategies and investments for its sports diplomacy.

https://doi.org/10.32936/pssj.v5i2.247
PDF

References

Brentin, D., & Tregoures, L. (2016). Entering Through the Sport’s Door? Kosovo’s Sport Diplomatic Endeavours Towards International Recognition. Diplomacy & Statecraft, 27(2), 360–378. https://doi.org/10.1080/09592296.2016.1169799

Brovina, N., Arifi, D., & Nuhiu, F. (2020). UBT International Conference. Public diplomacy and the case of Kosovo (9th ed., pp. 21–27). Lipjan, Kosovo; UBT. Available at https://knowledgecenter.ubt-uni.net/conference/2020/all_events/199/?utm_source=knowledgecenter.ubt-uni.net%2Fconference%2F2020%2Fall_events%2F199&utm_medium=PDF&utm_campaign=PDFCoverPages

Fazliu, F. (2015). Diplomacia Publike. Instituti për Studime Politike dhe Ndërkombëtare (ISPN).

Garcia, A. (2021, March 30). Malabares diplomáticos para el España-Kosovo. Elperiodico. Available at https://www.elperiodico.com/es/deportes/20210330/salvoconducto-diplomatico-espana-kosovo-11627234

The Guardian. (2016, May 3). Kosovo accepted as member of UEFA after Congress vote. The Guardian. Available at https://www.theguardian.com/football/2016/may/03/kosovo-accepted-uefa-member-vote-congress

Hajdari, L. (2019). The role of sports and music in public diplomacy: the case of Kosovo. Przegląd Europejski, 3, 189–203. https://doi.org/10.5604/01.3001.0013.5849

Haxhimehmeti, M. A. G. (2015). “The Soft Power” of Small Countries: Kosovo Challenges and Potentials based on the Experience of Switzerland and Slovenia. ILIRIA International Review, 5(1), 337. https://doi.org/10.21113/iir.v5i1.23

Holroyd, M. (2021, March 12). Spain vs. Kosovo World Cup qualifier to go ahead with flags & anthems. Euronews. Available at https://www.euronews.com/2021/03/12/spain-vs-kosovo-world-cup-qualifier-to-go-ahead-with-flags-and-anthems

Houlihan, B., & Zheng, J. (2014). Small states: sport and politics at the margin. International Journal of Sport Policy and Politics, 7(3), 329–344. https://doi.org/10.1080/19406940.2014.959032

IJF, M. P.-. (2016, February 6). Majlinda Kelmendi claims third title in Paris. JudoInside, the latest judo results, news, photos, videos and stats. Available at https://www.judoinside.com/news/1108/majlinda_Kelmendi_claims_third_title_in_Paris

Ikenberry, G. J., & Nye, J. S. (2004). Soft Power: The Means to Success in World Politics. Foreign Affairs, 83(3), 136. https://doi.org/10.2307/20033985

Macintosh, D., & Hawes, M. K. (1994). Sport and Canadian diplomacy. McGill-Queen's University Press.

Majlinda Kelmendi, Judoka. JudoInside. (2020). Available at https://www.judoinside.com/judoka/42942/Majlinda_Kelmendi/judo-career

Mekaj, G. (2020). Public Diplomacy of small states: case of Kosovo. ILIRIA International Review, 10(2). https://doi.org/10.21113/iir.v10i2

Olins, W. (2005). Making a National Brand. The New Public Diplomacy, 169–179. https://doi.org/10.1057/9780230554931_9

Promovimi kulturor. Ministria e Kulturës, Rinisë dhe Sportit. (n.d.). Available at https://www.mkrs-ks.org/?page=1%2C35

Salihu, H. (2013). (dissertation). Komunikimi ne Diplomacine Publike. Available at http://www.doktoratura.unitir.edu.al/wp-content/uploads/2014/03/Doktoratura-Hasan-Saliu-Fakulteti-i-Histori-Filologjise-Departamenti-i-Gazetarise.pdf

Sancak, K. (2015). Dış politikada bir etki aracı olarak yumuşak güç: Türkiye’nin yumuşak gücünün analizi ve Azerbaycan üzerindeki yumuşak güç kapasitesinin değerlendirilmesi (dissertation). Available at https://scholar.google.com.tr/scholar?hl=tr&as_sdt=0%2C5&cluster=5378320028713272816&fbclid=IwAR3HK4fOGWDP3kOgITEZPa4F5BsGuxSAB_Z_aJiu0zyBeTTA4na6YsqFPC0#d=gs_qabs&u=%23p%3D8MXSD5Kho0oJ

Sinani, R. (2015). Diaspora as a Communicating Actor in Public Diplomacy Compared to Public Government Diplomacy in the Case of Kosovo. Academic Journal of Interdisciplinary Studies. https://doi.org/10.5901/ajis.2015.v4n2p269

U.S. Department of State. (2021, April 9). Ping Pong Diplomacy - National Museum of American Diplomacy. U.S. Department of State. Available at https://diplomacy.state.gov/u-s-diplomacy-stories/ping-pong-diplomacy/

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2021 Array

Metrics

Metrics Loading ...