PRIZREN SOCIAL SCIENCE JOURNAL https://prizrenjournal.com/index.php/PSSJ <div class="_h8t"> <div id="js_i9l" class="_5wd9 direction_ltr" data-tooltip-content="18:34" data-hover="tooltip" data-tooltip-position="right"> <div class="_5wde _n4o"> <div class="_5w1r _3_om _5wdf"> <div class="_4gx_"> <div class="_d97"><span class="_5yl5">WELCOME to <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is an <strong>international</strong> and academic journal that will make publications in all fields of social sciences. The purpose of <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is to be an interdisciplinary social science platform in which everybody associated with writing and notion can say their words. 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Guided by the Aspect Hypothesis (AH), which posits that verb aspectual features influence tense-aspect acquisition, the research explores whether these groups follow universal patterns. Data was collected from adult Albanian ESL learners (bachelor students) and young Albanian pupils (grades 2-5) through written compositions, narrative descriptions, and demographic questionnaires. The findings reveal distinct differences in past tense use: Albanian ESL learners show a more complex and variable pattern, while L1 Albanian speakers follow a more predictable sequence, supporting AH. This study contributes to understanding the application of the Aspect Hypothesis across different languages and age groups, providing valuable insights for improving teaching strategies and curriculum design for Albanian ESL learners.</p> Arta KËPUSKA Copyright (c) 2024 Arta KËPUSKA https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 1 11 10.32936/pssj.v8i3.559 THE INFLUENCE OF DEMOGRAHPIC FACTORS AND USAGE CHARACTERISTICS ON CONSUMER BEHAVIOR- IN THE CONTEXT OF FACEBOOK ADVERTISING- KOSOVO https://prizrenjournal.com/index.php/PSSJ/article/view/585 <p>The aim of this research is to examine the impact of demographic variables and Facebook usage patterns on consumer behavior in relation to Facebook advertising.</p> <p>The study’s setting, which included Kosovar citizens, was examined using a variety of statistical techniques, including discriminator validity testing, reliability analysis, descriptive statistics, and the Kruskal-Wallis H Test. In this study, 276 respondents or Kosovar citizens participated. Every Kosovo region has been met by these responders. The questionnaire was employed through the survey as a tool for gathering study data. Three sections comprised the questionnaire: questions on the respondents’ demographics, questions concerning the features of Facebook use, and statements indicating the extent to which Facebook ads influenced consumer purchases.</p> <p>With the exception of income level, which has a significant correlation with consumer behavior for making purchases through Facebook ads, statistical testing has led us to the conclusion that there is no significant correlation between gender, age, education, residential area, and consumer purchase in terms of purchasing through Facebook ads.</p> <p>The experiments indicate that the variables pertaining to the features of purchases on Facebook do not significantly influence consumer behavior when it comes to making purchases through Facebook adverts</p> Kaltrina KRASNIQI Copyright (c) 2024 Kaltrina KRASNIQI https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 12 21 10.32936/pssj.v8i3.585 DETERMINANTS OF AGRICULTURAL PRODUCTIVITY GROWTH: A CASE STUDY OF SOUTH AFRICA FROM 1994 TO 2018 https://prizrenjournal.com/index.php/PSSJ/article/view/533 <p>This paper applies the Autoregressive Distributed Lag model to analyse the long-run and short-run determinants of agricultural productivity growth in South Africa. The regressor variables are labour, fertilizer, agricultural land, and government expenditure in agriculture regressed against agricultural total factor productivity. In the long-run, agricultural land and government expenditure had a positive relationship with agricultural productivity while labour produced negative results. In the short-run period, only government expenditure had a significant effect on agricultural productivity. Pertaining to the paper’s results it is recommended that the government effectively spend money on redistributing land equitably among South African farmers to bridge the gap between smallholder farmers and commercial farmers. This will curb the inefficiency of labour on farms caused by the dualistic structure of the agricultural sector. Spending more on increasing agricultural land to make labour efficient will have a net positive effect on agricultural productivity growth in South Africa.</p> Nicky MOGASHOA Mmaphuti A NKOANA Mmapatla P SENYOLO Jan J HLONGWANE Jenny MOKHAUKHAU Copyright (c) 2024 Jenny MOKHAUKHAU, Nicky MOGASHOA, Mmaphuti A NKOANA, Mmapatla P SENYOLO, Jan J HLONGWANE https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 22 30 10.32936/pssj.v8i3.533 MARRIED VS UNMARRIED LIFE, LEAD BY TERTIARY LEVEL STUDENTS: AN OPINION BASED SURVEY TO INTERPRET DIFFERENT ASPECTS AMONG THE UNIVERSITY GOING STUDENTS IN BANGLADESH https://prizrenjournal.com/index.php/PSSJ/article/view/526 <div dir="auto">This study aims to know the perception and experience on marriage from the students who are married in tertiary education stage along with gaining statistical data of different aspects from the students who aren't married yet in student phase. To conduct this study, quantitative method is used and survey-based questionnaire was administered to the 60 university studying respondents by using convenient sampling method. Among the respondents, 50% are leading conjugal life in student phase and rest of the 50% aren't married yet at this stage. By scrutinizing of different aspects meticulously, it found from the married students that 70% of this category would like to suggest others to get married at this stage. On the other hand, 76.6% of unmarried students opine that they are likely to start conjugal life at this stage if family provides them support. On the basis of the stats, the underlying factors and students’ opinion on different dimensions are analyzed to delve the study. Developing career through joint effort, loneliness issue, family support in student phase of conjugal life, reliability on relationship, percentage of the tendency to start conjugal life in tertiary stage, study hampering issues, relationship insecurity, preferable way to fulfill their needs, contradiction between academic and conjugal life, post marriage experience, supportive role of partners, impact of academic result and financial condition, tendency to experience motherhood at this circumstance and other different aspects of life among the married and bachelor students are taken into consideration for proper screening along with comparative analysis in the context of Bangladesh.</div> Tahmid TAJWAR Copyright (c) 2024 Tahmid TAJWAR https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 31 39 10.32936/pssj.v8i3.526 A SYSTEMATIC REVIEW OF THE GLOBAL AND SOUTH AFRICAN ORANGE INDUSTRY: COMPETITIVE CONDITIONS AND MARKET DYNAMICS https://prizrenjournal.com/index.php/PSSJ/article/view/588 <p>This systematic review analyzes the global and South African orange industries, with a focus on their competitive landscape and market dynamics. Oranges, which were initially cultivated in the Himalayan foothills, have evolved into the most widely produced fruit globally, characterized by significant production and export volumes. Employing a systematic literature review methodology, this study consolidates findings from research conducted between 2000 and 2023, highlighting challenges such as disease outbreaks, climate change, market regulations, and the increasing significance of sustainability in consumer preferences. The analysis identifies North America, particularly the United States, as the leader in the global orange market, while the Asia Pacific region demonstrates a rising demand for orange juice. South Africa, which boasts a rich citrus heritage dating back to 1654, exports the majority of its orange production but confronts challenges related to compliance with international standards and intensifying global competition. The review assesses critical factors influencing the industry, including the utilization of natural resources, regulatory frameworks, and government support. The findings underscore the necessity for innovative strategies and sustainable practices to sustain competitiveness. The study concludes with practical recommendations for stakeholders, advocating for enhanced research and development, improved disease management, and diversification into value-added products to meet evolving market demands. This review offers valuable insights for policymakers, industry participants, and researchers seeking to promote resilience and growth within the orange sector.</p> Lucius PHALENG Jan Johannes HLONGWANE Mmaphuti Andrias NKOANA Copyright (c) 2024 Lucius PHALENG, Jan Johannes HLONGWANE, Mmaphuti Andrias NKOANA https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 40 51 10.32936/pssj.v8i3.588 PROACTIVE APPROACH IN TAX RISK MANAGEMENT: DATA ANALYSIS TECHNIQUES TO IDENTIFY HIGH-RISK TAXPAYERS https://prizrenjournal.com/index.php/PSSJ/article/view/593 <p>There is a transition from labour-intensive traditional methods to the use of technology-intensive systems to identify risky taxpayers in tax audits. With this process, which has been accelerating for decades, statistical models that will reduce tax loss and evasion of states and increase efficiency in collection have been diversified in the field of machine learning. While innovations in software programs with digitalisation transformation reduce the manual workload of the tax administration, machine learning algorithms are used with experts employed in the field in continuously developing risk analysis studies. For tax administrations that fall behind these developments, the identification of high-risk taxpayers, the effectiveness of collection, and tax compliance are becoming more difficult to audit in the context of rapidly increasing global data.</p> <p> </p> <p>The influence of a country's distinctive historical, economic, and sociological characteristics is a significant determinant of taxpayer behaviour. Establishing relationships across taxpayer characteristics and classifying behaviours in the tax risk management process affects the success of tax scenarios. Although, the work of experts in traditional methods and data analysis in auditing is limited, the effectiveness of data mining methods and the combination of the results obtained with tax scenarios approach the desired accuracy rate in risk detection. For this reason, it is observed that different methods are tested in experimental studies since a single technique that audits all business records cannot be sufficient and reliable. This study elucidates the deployment of information technology and digital tools in tax risk management, with consideration of the nuances inherent to the diverse national contexts. </p> Funda KARAKOYUN Copyright (c) 2024 Funda KARAKOYUN https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 52 67 10.32936/pssj.v8i3.593 TEMPORAL MISMATCHES: UNDERSTANDING TENSE ERRORS IN ALBANIAN L2 ENGLISH LEARNERS https://prizrenjournal.com/index.php/PSSJ/article/view/556 <p>This study explores the challenges Albanian learners in Kosovo face while acquiring the English tense system, focusing specifically on common difficulties with tense usage. The research gathered data from questionnaires and written texts, revealing a high incidence of errors in tenses such as the Past Simple, Present Simple, Present Perfect, Past Perfect, and Future Simple. Incorrect tense constructions emerged as the most frequent issue, with native language interference and rule overgeneralization contributing to the learners’ difficulties. Mistakes were particularly prominent in the Past and Present Simple tenses, suggesting that these areas require targeted attention in language instruction. The study emphasizes the need for more comprehensive research, especially through longitudinal and spoken data analysis, to improve teaching strategies for Albanian ESL learners in addressing tense-related errors.</p> Arta KËPUSKA Arta TOÇI Copyright (c) 2024 Arta KËPUSKA, Arta TOÇI https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 68 77 10.32936/pssj.v8i3.556 IMPACT OF CLIMATE CHANGE CONCERN ON ENTREPRENEURIAL INTENTION https://prizrenjournal.com/index.php/PSSJ/article/view/592 <p>As a country significantly vulnerable to the impacts of climate change, Turkey made an ambitious climate change commitment by ratifying the Paris Agreement in October 2021 and set a target of net zero emissions by 2053. Both climate change and the targets set by our country in this context make the issue important in terms of sectors and entrepreneurship. In this study, the effect of climate change on entrepreneurial intention was examined. The study aims to analyze the perceptions of active and potential entrepreneurs about climate change concerns and reveal the effects of the said concern on entrepreneurial intention.</p> <p>The study surveyed active and potential entrepreneurs of different ages, genders, and sector groups to measure the participants' attitudes toward climate change concerns and entrepreneurial intentions. The scale was applied online to a total of 103 entrepreneurs, 56 of whom were female (54%) and 47 of whom were male (46%), with potential and existing enterprises in Izmir province. During the study, the participants administered a 10-question "climate change concern scale" consisting of anxiety and helplessness dimensions and a 6-question "entrepreneurial intention scale" consisting of a single dimension. The study revealed that the data were normally distributed, and the internal consistency (Cronbach's Alpha) coefficient was more significant than 0.70 in reliability tests. The study's main finding is that climate change concern affects female participants more than males.</p> Doğu KAYIŞKAN Esin ASLANPAY Esin CANDAN Serpil ÜNAL KESTANE Copyright (c) 2024 Doğu KAYIŞKAN, Esin ASLANPAY, Esin CANDAN, Serpil ÜNAL KESTANE https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 78 86 10.32936/pssj.v8i3.592 EDUCATION EXPENDITURES, SCHOOL ENROLLMENT - ATTAINMENT IMPACT ON ECONOMIC DEVELOPMENT: THE WESTERN BALKAN COUNTRIES https://prizrenjournal.com/index.php/PSSJ/article/view/598 <p>This paper comprehensively examines the intricate relationship between education expenditures, school enrollment rates, and educational attainment levels on the economic development of Western Balkan countries from 2010 to 2022. By employing a&nbsp; quantitative methodology that encompasses Ordinary Least Squares (OLS), Fixed Effects (FE), Random Effects (RE), and the Hausman and Taylor instrumental variable approach, the study aims to uncover the dynamics that influence economic growth in this region. The findings indicate that general government education expenditures do not statistically affect GDP per capita, suggesting that merely increasing funding for education may not directly translate into economic benefits.</p> <p>In contrast, the analysis highlights a concerning trend where high unemployment rates among individuals holding advanced degrees, such as PhDs and master's degrees, negatively impact GDP per capita. This underscores the importance of aligning educational outcomes with labor market needs. Additionally, the study reveals a positive correlation between per capita GDP and both school enrollment figures and overall academic achievement within the region. These insights contribute to a deeper understanding of the complex interplay between education and economic development, emphasizing the need for targeted policies that enhance educational quality and relevance to foster sustainable economic growth in the Western Balkans.</p> Altina KAMBERAJ Naim KAMBERAJ Copyright (c) 2024 Altina KAMBERAJ, Naim KAMBERAJ https://creativecommons.org/licenses/by-nc-nd/4.0 2024-12-31 2024-12-31 8 3 87 94 10.32936/pssj.v8i3.598