PRIZREN SOCIAL SCIENCE JOURNAL <div class="_h8t"> <div id="js_i9l" class="_5wd9 direction_ltr" data-tooltip-content="18:34" data-hover="tooltip" data-tooltip-position="right"> <div class="_5wde _n4o"> <div class="_5w1r _3_om _5wdf"> <div class="_4gx_"> <div class="_d97"><span class="_5yl5">WELCOME to <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is an <strong>international</strong> and academic journal that will make publications in all fields of social sciences. The purpose of <strong>PRIZREN SOCIAL SCIENCE JOURNAL (PSSJ)</strong> is to be an interdisciplinary social science platform in which everybody associated with writing and notion can say their words. 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This has been driven by a desire to increase access to higher education and improve the quality of education in rural areas. However, this process has not been without its challenges, among which is the fact that rural areas tend to be less developed than urban areas, making it difficult to attract and remain in the fulcrum of development. This paper is located with an Asset-Based Community Development (ABCD) approach toward transforming rural universities in South Africa. A systematic review approach was employed to investigate the problem, which enabled the researchers to draw logical conclusions from the findings of exhaustive literature to address the problem of the paper. After systematic scrutiny, inclusion and exclusion criteria were operationalized by limiting to 8 relevant articles. The databases used were Google Scholar, ResearchGate, Scopus, JSTOR, ScienceDirect, Web of Science, and Education Resources Information Centre (ERIC). Findings revealed that Inequality, Poor physical infrastructure, and Lack of Information and Communication Technology (ICT) infrastructure and training support in Rural Universities were dimensions against rural university transformation in Africa. The paper, therefore, concludes that rural universities (RUs) are grappling with several challenges thwarting their efforts in delivering quality teaching and learning with the recommendation that adequate infrastructure, policy change, and provision of academic support for students should be provided. </p> Benjamin DAMOAH Xolani KHALO Bunmi OMODAN Copyright (c) 2023 Benjamin DAMOAH, Xolani KHALO, Bunmi OMODAN 2023-12-31 2023-12-31 7 3 1 10 10.32936/pssj.v7i3.449 EMOTIONAL LABOR AND PROSOCIAL MOTIVATION IN TURKEY: A DEEP DIVE INTO THE DEPTHS OF HUMAN BEHAVIOR <p>This study aims to investigate the potential relationship between emotional labor and prosocial motivation. The study aims to determine whether such a relationship exists, identify the dimensions of emotional labor influencing prosocial motivation, and assess whether prosocial motivation behavior significantly varies among demographic factors. Data were collected from 345 employees actively working in Turkey through surveys. The collected data were analyzed using statistical software packages SPSS 24 and AMOS 17. The results indicate a significant positive relationship between deep acting and genuine acting with prosocial motivation, while a significant negative relationship is observed between surface acting and prosocial motivation. According to the comparative analyses, prosocial motivation varies depending on marital status. However, no significant differences in prosocial motivation were observed based on gender, age, educational level, and working hours.</p> Fatma YILMAZ KILIÇKAYA Copyright (c) 2023 Fatma YILMAZ KILIÇKAYA 2023-12-31 2023-12-31 7 3 11 22 10.32936/pssj.v7i3.455 A MULTIVARIATE LOGISTIC ANALYSIS ON FACTORS AFFECTING THE MARKET PARTICIPATION OF SMALLHOLDER INDIGENOUS GOAT FARMERS IN MAKUYA VILLAGE OF THE HAMAKUYA COMMUNITY, MUTALE LOCAL MUNICIPALITY, LIMPOPO PROVINCE <p>Livestock farming, particularly indigenous goat farming, is essential for rural economies, providing food and income. The demand for goat products is growing, encompassing meat, milk, fibres, and skins. Nevertheless, there's limited participation by farmers in formal markets, with most transactions happening privately. The study examined 45 smallholder indigenous goat farmers in Makuya Village, located in the Mutale Local Municipality, Limpopo Province. Data analysis included descriptive statistics and a multivariate logistic model to explore factors influencing market participation. The findings highlighted the diverse community, with a notable presence of male smallholder goat farmers. Several factors affecting market participation were identified, including the age of the farmer, the number of goats owned, distance to the market, and the source of agricultural information. This research offers valuable insights for policymakers and stakeholders, supporting sustainable goat farming and enhanced market engagement in rural areas.</p> Samuel GEORGE THEWELI Jenny POTSISO MOKHAUKHAU Rudzani NENGOVHELA Copyright (c) 2023 Samuel GEORGE THEWELI, Jenny POTSISO MOKHAUKHAU , Rudzani NENGOVHELA 2023-12-31 2023-12-31 7 3 23 29 10.32936/pssj.v7i3.468 THE RELATIONSHIP BETWEEN THE RESEARCH ASSISTANTS’ BURNOUT LEVELS AND THEIR PERCEPTIONS OF ORGANIZATIONAL CYNICISM <p>This research aimed to examine the relationship between the burnout levels in research associates, as important shareholders of universities, and their perceptions of organizational cynicism. This study used the correlational survey model, a quantitative research method. The population of the study included 5503 research associates employed in public universities in Aegean region, Turkey, in 2019-2020 academic years. In this research, all research associates in the population were reached, without conducting a sampling study, and 427 research associates responded to the participation calls. The data, collected through the Maslach Burnout Inventory and the Organizational Cynicism Scale, were analyzed in SPSS 24.0 software. The study results showed that the highest average score in research associates’ burnout levels was on the individual achievement dimension. The emotional burnout dimension followed, and the lowest average score was on the depersonalization dimension. The highest average score in research associates’ perceptions of organizational cynicism was on the cognitive dimension and their lowest average score was on the affective dimension. There was no significant difference between the burnout and the organizational cynicism levels based on gender variable. Males and females were found to have similar perception levels. There were significant differences between the levels of professional satisfaction and burnout and organizational cynicism. Medium-level positive and significant relationships were found between the burnout and the organizational cynicism concepts and their sub-dimensions. Based on those results, some recommendations such as clarified and refined job descriptions, shorter working time, increasing reward sources, providing adaptation training and in-service training, and including other academic staff in the research, were added.</p> Mehmet ULUTAŞ Fatma Nur KÜÇÜKSAYGIN Copyright (c) 2023 Mehmet ULUTAŞ, Fatmanur KÜÇÜKSAYGIN 2023-12-31 2023-12-31 7 3 30 44 10.32936/pssj.v7i3.480 THE USE OF ROBOTIC PROCESS AUTOMATION IN ACCOUNTING <p>Robotic Process Automation (RPA) is an automation technology that mimics human beings in fulfilling business processes. It is used as a virtual worker. It is found that repetitive tasks with a substantial quantity of work are especially cost effective and efficient to automate. The purpose of this study is to provide theoretical background and a discussion of the role of robotic process automation in accounting. It is important to have thorough account of RPA, which is a technological breakthrough that leads entities to strategical competitiveness in the business world.</p> Hulya BOYDAS HAZAR Can TOPLU Copyright (c) 2023 Hulya BOYDAS HAZAR , Can TOPLU 2023-12-31 2023-12-31 7 3 45 50 10.32936/pssj.v7i3.481 RECOMMENDATIONS ON THE PLANNING PROCESS OF CITIES FOR THE RATIONAL USE OF NATURAL RESOURCES IN THE CONTEXT OF GLOBAL CLIMATE CRISIS, URBANISATION AND ENVIRONMENTAL PROBLEMS <p>In addition to the environmental problems caused by urbanisation, drought, irregularity in precipitation regime, floods, landslides, storms and fires are experienced in the world due to global warming and climate change. This situation is also valid for our country. These events negatively affect the lives of all living things. Necessary arrangements are being made by the relevant authorities for the solution of the problems caused by urbanisation and global climate crisis, and central and local administrations assume duties in accordance with the updated legislation. This process brings new approaches and administrative structures to the agenda for the planning of settlements, especially cities, in order to utilise natural resources effectively and efficiently. In the urban planning process, it is thought that there is a need for a comprehensive, visionary approach with physical, social, economic and cultural content regarding the use of natural resources in the context of urbanisation and environmental problems.</p> <p>In this article, the processes of re-planning urban areas are examined by reviewing the literature on global warming, climate change and environmental problems caused by urbanisation. In order to solve these problems, it is thought that a new administrative structure is needed in order to formulate urbanisation policies and in the process of planning and construction of cities. With this study, it is aimed to evaluate the issue within the framework of an approach based on the protection of water, air and soil components, which are the basic input of planning in the urbanisation process and are of vital importance, and to propose solutions for urbanisation and environmental problems.</p> Abdullah YİNANÇ Kamil SÖNMEZ Copyright (c) 2023 Abdullah YİNANÇ, Kamil SÖNMEZ 2023-12-31 2023-12-31 7 3 51 55 10.32936/pssj.v7i3.478