KRASNIQI, K. THE INFLUENCE OF DEMOGRAHPIC FACTORS AND USAGE CHARACTERISTICS ON CONSUMER BEHAVIOR- IN THE CONTEXT OF FACEBOOK ADVERTISING- KOSOVO. PRIZREN SOCIAL SCIENCE JOURNAL, [S. l.], v. 8, n. 3, p. 12–21, 2024. DOI: 10.32936/pssj.v8i3.585. Disponível em: https://prizrenjournal.com/index.php/PSSJ/article/view/585. Acesso em: 12 feb. 2025.