Abstract
The impact of the Covid-19 pandemic on the growth of online businesses in Kosovo is a topic that is treated in this paper. Due to the fall in economic activity brought on by the economy's closure, the COVID-19 pandemic inevitably had a negative impact on the Kosovar economy, just like it has on other nations around the world. The requirement for enterprises to undergo a digital transformation has been considerably expedited by Covid-19, which has had a tremendous impact on businesses, society, and the economy in general.
E-commerce is based on the idea of conducting business more effectively and quickly online. Giving clients access to the company's computer system allows them to modify the product and service to their specifications and ensure on-time delivery. These automated tailored services have a significant financial impact on enterprises by boosting earnings and lowering operating expenses.
This paper seeks to shed light on the Covid-19 pandemic's effects on Kosovo's internet commerce growth. For this reason, a survey was conducted online, with 251 respondents selecting the appropriate sample using a non-random selection approach.
The results show that Covid-19 appears to have had a favorable effect on the growth of online businesses in Kosovo. The Covid pandemic has positively impacted the growth of online enterprises in Kosovo, and the 24/7 accessibility of the online business has positively impacted the increase in sales volume, according to the results of the hypothesis testing. The paper primarily describes how the Covid-19 epidemic affected the growth of online enterprises in Kosovo.
References
Ahmed, F., Ahmed, N., Pissarides, C., & Stiglitz, J. (2020). Why inequality could spread COVID-19. The Lancet. Public health, 5(5), e240. https://doi.org/10.1016/S2468-2667(20)30085-2
Bellaqa, B. (2020, May). Ndikimi i Covid-19, Në tregun e punës në Kosovë.
Cao Y., Hiyoshi A., Montgomery S., (2020). COVID-19 case-fatality rate and demographic and socioeconomic influencers: worldwide spatial regression analysis based on country-level data BMJ Open.10 (11). https://doi.org/10.1136/bmjopen-2020-043560
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of business research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008
Hajrizi, B., Durguti, E., & Berisha-Shaqiri, A., (2020). Sfidat dhe perspektiva e biznesit kosovar përgjatë dhe pas pandemisë covid-19. https://doi.org/10.13140/RG.2.2.18285.61924
Hameli, K., & Bytyqi, Q. (2018). The Impact of Remittances On Households: The Case with Residents of the Prizren Region. Prizren Social Science Journal, 2(2), 1–11. Available at: https://prizrenjournal.com/index.php/PSSJ/article/view/27
Instituti Gap. (2020). Ndikimi i pandemisë Covid-19 në tregun e punës. European Union Kosovo. Available at: https://www.institutigap.org/documents/50694_T%C3%AB%20papun%C3%AB%20n%C3%AB%20pandemi.pdf
Jashari E., (2020). Ndikimi i Covid-19 ne transformimin digjital. (2021, January 6). Zyra në Kosovë. Available at: https://www.kas.de/sq/web/kosovo/einzeltitel/-/content/the-impact-of-covid-19-on-digital-transformation
Komuna e Gjilanit. (2020). Raport mbi vlerësimin e ndikimit të pandemisë COVID 19 në ekonominë lokale në Komunën e Gjilanit. Gjilan.
Maximilian P. M., (2021). Online vs Offline shopping, impact of Covid-19 on the digitalization process in Austria. 2-79. Available at: https://www.modul.ac.at/uploads/files/Theses/Bachelor/Undergrad_2021/BSC_2021/1721520_MATZ_Maximilian_P.__Thesis_BSc.pdf
Rodríguez-Pérez, C., Molina-Montes, E., Verardo, V., Artacho, R., García-Villanova, B., Guerra-Hernández, E. J., & Ruíz-López, M. D. (2020). Changes in Dietary Behaviours during the COVID-19 Outbreak Confinement in the Spanish COVIDiet Study. Nutrients, 12(6), 1730. https://doi.org/10.3390/nu12061730
Tzankov, A., & Jonigk, D. (2020). Unlocking the lockdown of science and demystifying COVID-19: how autopsies contribute to our understanding of a deadly pandemic. Virchows Archiv : an international journal of pathology, 477(3), 331–333. https://doi.org/10.1007/s00428-020-02887-5
Vokshi F. (2020). Ndikimi i Pandemisë në Zhvillimin Ekonomik. 1-33.
Zhou, X., Ma, X., Hong, N., Su, L., Ma, Y., He, J., ... & Long, Y. (2020). Forecasting the worldwide spread of COVID-19 based on logistic model and SEIR model. MedRxiv. https://doi.org/10.1101/2020.03.26.20044289
Zhu, H., Wei, L., & Niu, P. (2020). The novel coronavirus outbreak in Wuhan, China. Global health research and policy, 5, 6. https://doi.org/10.1186/s41256-020-00135-6
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2022 Qendrim BYTYQI