Online Shopping, Addiction, Compulsive Shopping, Internet Importance, Kosovo, Covid-19 Period.

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In order to carry out this research, questionnaires were collected online, where the main focus was students from public and private faculties. The specific focus of the research is the correlation of internet addiction with online shopping. In order to achieve the objectives of the study and the ideal results, participants were selected from different faculties in Kosovo and we were able to collect data from different parts of Kosovo. These questionnaires were collected during the covid-19 period in 2021. Questionnaires were applied to different age groups starting from 18 years old and above. The number of participants in this study is 295. The research analyzes were done with IBM SPSS Statistics, where a non-parametric correlation and Spearman's analysis between Internet addiction and online shopping were aimed in our research, we noticed gender differences in the dependence on online shopping where women have resulted higher in this case, the value is higher of addiction to online student shopping varies significantly in terms of gender. Our results also show a significant change in financial status which means dependence on online shopping leads to financial difficulties. Internet and shopping addiction has resulted in positive correlations; addiction has been high where the main cause may be the pandemic time which has made people more passive. This research aimed to find the dependency of online shopping in the universities of Kosovo, where the research was conducted through two questionnaires that measured Internet addiction and online shopping where the focus was on students.



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Copyright (c) 2022 Grenita GRAZHDA, Ertan BASHA, Yll KADA, Rina GASHI, Erza IBRAHIMI, Nimete MUJI, Agnesa ISUFI


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