The Impact of the Pandemic on the Growth of Online Purchases


Consumer Behavior, Pandemic, Covid-19, Online Shopping, E-Wom.

How to Cite

KASTRATI, B. . (2022). The Impact of the Pandemic on the Growth of Online Purchases. PRIZREN SOCIAL SCIENCE JOURNAL, 6(1), 40–47.


The paper presents information about consumer behavior and is concerned with collecting and analyzing data on consumer behavior versus online shopping. The whole focus is on how much online shopping has increased since the pandemic to understand how businesses are operating with online sales and whether consumers are satisfied with their services.

This paper uses the descriptive methodology and concluded that people make online purchases in our market and from selected businesses. In this place, respondents make the most purchases is Giraffe. We also analyzed the questionnaire's data and compared it with the information extracted, where the result is that: people are greatly influenced by word of mouth on the Internet (e-Wom). So read the experiences of others before buying products. Also analyzed the demographic data, where we concluded that the most cooperative age group for online shopping is 18-23 and the highest participation in the research is female.


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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2022 Burim KASTRATI


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